Dancers: Don’t Forget Technique

Never forget the most critical element in dance …Technique! The importance of technique is key, no matter the style of the routine. Whether it’s jazz, pom, hip hop, or kick, there’s always an element of technique that can be improved. It’s the basis of all fundamentals of dance–from proper body posture to executing skills flawlessly.…

A Lycra Birthday Suit

DA Designs Celebrates 30 Years in Dancewear In the 80s, women across America united in aerobics classes, donning flashy leotards and Reeboks. And while most would rather forget these neon memories, Dennette Nakamura remembers them nostalgically. It’s how she got her start in the business, after all. “I made all of my clothes my entire…

Cheerleaders: Brainiac or Airhead?

The stereotype of airhead has dogged cheerleaders for decades. Where this came from is not certain, but it could be that cheerleaders naturally have bubbly personalities; unfortunately, outgoing is wrongly associated with “dumb.” Attributing this trait to cheerleading is like saying they are not well trained athletes. Nothing could be further from the truth. Cheerleaders…